Gold coin makers have a new source of profit to look out for as their demand for gold continues to rise.
The eBay Store is the new gold coin marketplace and for the first time, eBay has launched an entirely new section for the precious metal.
The site’s new section allows buyers to purchase coins, bars, and other precious metals on its website, including gold.
Gold is one of the most sought after precious metals, and gold bars have a long history as a form of currency.
The new section will offer sellers a wider selection of gold coins and bars for sale, along with an option to sell coins directly from eBay’s servers.
The move is aimed at encouraging sellers to keep up with the gold price and ensure they can keep paying their bills, even as the gold prices of the past several months have soared.
eBay’s Goldcoin section is currently only available on the site for gold, platinum, and palladium coins.
Goldcoin owners can buy gold coins by paying a flat $5 fee and have a chance to win up to $25 in eBay gold coins, according to the eBay website.
The site does not currently have a gold bullion section.
“The eBay Goldcoin Club is an innovative way to engage with your gold in a unique way,” said eBay Gold Coin Club Manager Matthew Stearns.
“We hope this new section of the site will increase the number of gold buyers and sellers looking for gold coins.”
This is not the first attempt at a gold coin section on eBay.
Last year, the site launched an e-gold section, which allows buyers of gold to purchase the coins for $10.
eBay also introduced a gold bar section in April.
The Goldcoin and e-Goldclubs are both managed by eBay’s gold bullions team, and eBay is also offering gold coins to members for free.EBay is now one of just a few major online retailers that offer gold bullings.
Other retailers include Amazon, eBay, Etsy, and Bally.
The Goldcoin gold section on the website was created to attract new gold buyers.
While eBay has been successful in bringing gold coins into its marketplace, the gold industry still faces many challenges.
The U.S. Mint recently reported a record $1.2 trillion in bullion losses, a number that was up from $8.5 billion in 2015.
The coin market is still growing, with the total number of coins currently valued at $1 trillion.
“It’s the gold market that’s getting squeezed,” said Mike Durbin, president of the U.K.-based Gold Coin Exchange, in an interview with Fortune.
“It’s not just the silver market, it’s the palladium market.”
Durbin said the gold and pallade markets have grown so rapidly that it is “unlikely that any other company will be able to compete.”
For more on the gold bull market, watch Fortune’s video: